ATFs Face a Changing Market

DF Sales&Marketing

Oil Tech Moderator
Automatic transmission fluid—atf— is the second biggest category of automotive lubricants sold in north america, after engine oils. Yet for many in the industry, getting a grip on these slippery red fluids has become increasingly difficult thanks to the multiplication of manufacturer’s hardware designs, changing fluid specifications and licensing systems, and a profusion of acronyms.

By 1904, automobile manufacturers were hard at work developing mechanisms that would shift automatically to give the best performance at any combination of engine and vehicle speed. The first devices were completely mechanical, involving flyweights, bands and clutches to select the desired gear. While these were improvements over non-synchronized manual transmissions, they did require the driver’s skill in knowing when to shift and how to make a smooth start. In addition, metallurgy was not up to some of the demands placed on these early transmissions, so mechanical failures were not uncommon.

The real start of automatics came in 1934 when reo and general motors first developed semi-automatic transmissions, utilizing planetary gear sets and hydraulic couplings. They still required a clutch but were easier to operate. Meanwhile, chrysler also was working on fluid couplings for automotive use. While chrysler didn’t adopt them in their own transmissions, the combination of all three features (planetary gears, hydraulic couplings and fluid clutches) was incorporated in the GM hydra-matic transmission. Introduced in 1939, it dominated the automatic transmission market for the next 25 years, with periodic improvements. Two of these improvements were the introduction of a second fluid coupling to smooth out the shift, and the addition of the “park” setting with its locking pawl feature.

The next big improvement was the torque converter which was introduced as the buick dynaflow in 1948.

In the mid 1990’s, the on-board computer became an integral part of powertrains, with impact on transmission design and operation. The computer, in addition to controlling emissions and ignition, was able to fine-tune the selection of the proper gear setting and adjust engine speed for the most efficient and smooth transition from one speed to another.

Today, transmissions are undergoing further change to maximize fuel economy, shift feel and durability benefits. The current north American automobile fleet is predominantly five– and six-speed step transmissions, but new concepts such as the double or dual clutch transmission (dct) and the continuously variable transmission (cvt) are beginning to take their place in vehicle powertrains. In fact, it’s estimated that the dual clutch transmission will become as much as 10 percent of the market in the next 10 years.

Cvt transmissions are primarily found today in asia and are mostly in vehicles with 2-liter and smaller engines. The only exception to that rule is the Nissan product line, including the crossover murano.

Naturally, atf formulations have changed through the years as well. Originally, transmission fluids were simply engine oils or gear oils. As the transmission developed and its unique lubricant requirements surfaced, oil formulators began to develop additive components and to select appropriate base oil fractions to enhance the properties they required.

Nowadays, atf is about as complex a mix of additive componentry and select base stocks as you can imagine. The components are often found in other additive packages such as for engine oil formulations, but the combinations and treat rates are unique to atf.

A list of the ingredients for atf is as follows:
base stock, crucial to atf performance.
dispersants, needed for sludge and varnish control.
antioxidants are used to protect against oxidation.
antiwear agents protect moving parts such as planetary gear sets and bushings.
friction modifiers provide proper clutch plate and band frictional properties.
corrosion inhibitors protect metal surfaces from rust and corrosion.
seal swell agents keep the system tight, to prevent leakage.
viscosity index improvers allow for suitable viscometrics over a wide operating temperature range.
pour point depressants enhance low-temperature fluidity.
Foam inhibitors control the formation of foam—bubbles don’t lubricate well!
red dye is used to identify atf.

On the marketing side, there are a number of current oem specified atf products. GM, Ford, chrysler, bmw, honda, vw, Nissan, toyota and hyundai all maintain their own specifications. However there are a large number of vehicles on the road which are out of warranty. Many of these are old enough that dexron iii and/or mercon were the only recommended fluids. Dexron iii and mercon were licensed for many years by GM and Ford, respectively, but they are obsolete, replaced for service fill by dexron vi and mercon v. All dexron iii licenses expired as of dec. 31, 2006, and the mercons followed suit six months later. Officially, these fluids don’t exist, but the vehicles do.

So how does the marketplace deal with the problem of multiple fluid specifications and large numbers of vehicles that don’t require the latest product? What appears to be happening is that a two-tier market is developing for atf.

For those vehicles still under warranty, the oem specified product is used. For the unwarrantied masses, there are some products called “multi-vehicle fluids.” these claim to embody many of the properties of the older atf requirements, and can be formulated to meet dexron iii, mercon, and some of the foreign car requirements. Thus, they May satisfy the older vehicles on the road. However, they cannot secure the required product approvals and licenses which oems demanded in the past, so there is no oversight on product quality.

It’s doubtful that new-car dealers will need to carry a product like this, since the new dexron vi, atf+4 and mercon specs are backward compatible and can be used to service older models.

Technically, swepco’s 714 atf can be classified as a “multi-vehicle fluid” as it has been used as a replacement for all of the oem atfs mentioned above, including allison transmissions, very successfully for many years …. In fact before the term was even coined.
The superior additive package of 714 has protected transmissions of all types, lowering operating temperatures, reducing wear and improving shift qualities. It is available in sae 10, 20 and 30 weights, the 20wt is the most commonly used in automotive, pick-up, bus & rv applications. It has also been used in high-performance and racing applications from stock car to drag cars.


not for use in dct or cvt transmissions
 
Awesome info dick! This is of particular interest to me after semester two of tf727 101 which I just completed at binder university. Semester three is just around the corner. What would be the effects of conventional motor oil in an automatic transmission? I know some vehicles like my '02 f-150 4x4 call for atf as the manual gearbox and t-case lubricant. My gut sez that crik don't flow both ways, but I'd like a more scientific splaneeyashun. Don't worry, I have zero intentions of experimenting with this myself. I'm a subscriber of having reddish fluids in the at that were actually formulated for that purpose. I know of someone who I think, unless I misunderstood him (I hope that's the case) is doing just that. I want to know if I should slap the taste out of his mouth or not. I should have asked the good professor this while class wuz in seshun, but it slipped my pee brain. Maybe I'll be privileged enuff to have both you and hizzownself respond to this kweree. As an aside, prof mayben dun gimme an a+ fer spellin' on my turm paypur! Iz raht prowd uh that'n!
 
Trever,

I replied to your post then went to preview it and lost the whole thing..... I've done that before and it is frustrating as hell, so I hope I can remember all the answers I put out to you.

I did manage to interpret your post into english, I suppose you and reutzel, being in close proximity to prof mayben have been contaminated by his exploits in and out of the realm of spellin, grammar and littrature. Seriously tho, I have a high regard for michael and we all learn more from his brand of vernacular!

Atfs have been recommended by some oems for manual transmissions about the last 15-20 years. Some of them will not outright call them atf fluids because they give it their own part number and can get a high price for it.... "anything to make a buck" mentality. Swepco's 714 atf has 875 ppm of phosphorous in it's formulation, and that is the particular additive which is the most helpful for extreme pressure protection. I don't know of another atf on the market in which the phosphorous is as high.... But that doesn't mean there isn't one out there.

The mindset that was drummed into me from the beginning of my career in the lubrication market, 25 years ago is that "transmission oil is for transmissions, engine oil is for engines." some oems have gone as far as recommending engine oil for their manual transmissions/transfer cases, but most have now gone to a specialized fluid and I don't know of any recent applications that have that specification any longer. My advice is never to put engine oil in an automatic transmission, the additive package is way out of whack for that, and it might lead to premature failure due to foaming and holding water in suspension in the oil (which engine oil is designed to do). At any rate, if someone were to insist upon using engine oil in an automatic, I would hope that they would have the good sense not to use a multi-weight, as the viscosity improvers would shear very quickly in that application.

Automatic transmissions are a type of hydraulic system, which most people don't realize.... They have special needs over a regular hydraulic system tho, and "regular" hydraulic oil would not meet the needs.... For example, regular hydraulic oils are traditionally non-detergent oils.

I'm gonna try to submit this reply..... It will be the third time, so I hope it goes through and that it answered the questions you had.

Thanks for the post,

dick
 
So yer insinyooatin that there myt cud be sum gilt by uhsoseeyashun goin' on arount here? Implahzubull!

Thank you dick for that very thorough answer and for being so persistent in the face of temporary technological glitches! Say that three times fast. It only confirms what my onboard roominaytin kavitee wuz tellin' me. Sounds like I need to shine up my slappin' hand. I sure hope I heard him wrong, but I don't think so.
 
Huh????

I jus' spent three reeeeaaalllly loooong dayz with trev and even I kain't figgr this shit!!!

But in regards to motor oil inna slushbox???? Who tha hail came up with that???

Even dilute crisco would work inna tranny inna emergency...anything except water.

One of the two primary thangs that distinguish slushtranny juice from motorjuice is the hydraulic fluid aspect. If motoroil coulda been used in slushboxes way back when, it would have!

The other thang is the friction modifiers! Engines do not have friction materials inside used for anything. Conventional slushboxes must use 'em! And we're talkin' only conventional slushboxes, not no dam hydrostat drives, cvt systems (either hydro or mechanical), or hydraulic drives (offroad/vocational power transmission systems). That atf stuff has gotta lubricate the parts that need lubricatin', has to transmit force at extremely high pressures/heat, and increase the coefficient of friction of the organic friction materials while also providing a cooling effect.

Unit construction motorcycle engines did/do use motor oil for both engine lube and to cool the multi-plate wet clutch, but not to enhance the bite of the clutch discs, clutch bite is a designed in component. And in general, the materials used in the construction of most any motorcycle engine for the last 50 years have been far superior to similar materials used in passenger car and light truck engines.

I bet that fookin' sailor jerrybob came up with that "put motoroil in the dynaflow" shit!

I really appreciate dick's cuttin' right through all this marketing smoke that surrounds the automotive petrochemical industry. But then, that is the strength of the sweco approach to this slippery stuff, I found tha same thang when I first found tha schnizz in '69! If they just blew smoke like castrol and pennzoil, et al, dick woulda retired at age 35. But instead he hasta beat this marketing shit to death day in and day out to get this swepco stuff in front of industrial users who need it (I ain't talkin' the casual gearhaid posers like us!!).
 
Don't you dare go blamin' this shit on jerry! I ain't gunna out the boy in a publik forum. Generally this individual exercises sound decision making across the board including things automotive. This weren't hiz idea neither. A supposedly gnawleejable, old skule, tranny builder put it in hiz haid. Now this scenario hasn't been 100% confirmed yet. I'm working on that aspect, but I feel pretty confident that I've got it right. Again, I wish I would have thought to discuss this with you in person Mike, but it totally escaped me. Musta been pre-occupied with other shizz, but I can't imagine what that cudda been.:icon_rolleyes:
 
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