This post should be in the transmission tech section...
The first question: what is the climate like where you live?
Then: will you tow or carry a max load with the vehicle? What is your gearing/tire set up?
There are few types of oil (atf) coolers: tube & fin, plate, and tubular.
I used to use a tube & fin type, mounted in front of the radiator. I have now switched to a tubular dual-pass type of cooler, mounted under the radiator. This type of cooler is basically a finned aluminum cylinder, with the inlet/outlet ports on one end. They come in a multitude of lengths, so you can usually find one to fit your vehicle.
I don't think the added cost and complexity of a fan-equipped oil cooler is worth it, except in extreme situations.